Returns of items in eCommerce are one of the most important problems facing the sector today. A recent study by the Swedish postal service, PostNord , indicates that a high percentage of Europeans have the habit of returning products they buy online. More than half of consumers in Germany and the Netherlands have returned a product they bought online This growing dynamic of returns of online products hits especially hard in Germany and the Netherlands. More than half of the population in these two countries ( 53% and 52% respectively) acknowledge having returned a product purchased online between the beginning of 2017 and spring . In their part, France and Spain are not short either.
The French country is the third country with the highest rate of users returning products of eCommerce origin ( 45% ). They are closely followed by Spanish consumers, who can boast of occupying fourth place witof returns. To carry out this study, respondents were asked if at any time in the last year they returned a productJob Function Email List purchased from an online store. Why online product returns are such a major problem for eCommerce businesses The truth is that for some time now, online product returns have been the nightmare of many eCommerce retailers for several reasons. Costs per returned item are multiplied Obviously, the main reason has to do with the costs derived from returns.
The eCommerce supplier incurs additional costs within the supply chain when a product is returned or exchanged. In most cases, the item cannot even be resold at its original price due to damage, wear, or devaluation over time. The paradox is that in the not-so-distant past, product returns or exchanges were rarely free . Currently, eCommerce is more developed and with the aim of being more receptive to customers, returns have been encouraged in some way. Not only has the cost per item increased for digital businesses, but more is being returned because consumers have more tools to do so. This issue becomes more evident with fashion products , where consumers already purchase the items knowing that they will return them.
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