Find out below! What is Marketing and Sales Alignment? Simply put, alignment between marketing and sales is really about focusing on the customer and the customer's buying behavior has changed significantly. Fortunately, the better you can align your sales and marketing teams, the more likely you are to delight a prospect. To truly delight your customer, it's critical you reduce friction by implementing a strategy to align your sales and marketing teams. HubSpot As stated above, Marketing and Sales Alignment is all about reducing friction for customers, and that means meeting with both departments, hashing out content and objectives together, and defining a combined strategy for Inbound. Why is Marketing and Sales Alignment important? The biggest mistake that companies make is thinking that Marketing and Sales departments are separate.
In fact, according to HubSpot, companies with good smarketing photo editing servies sales and marketing practices in place generated more revenue from marketing efforts. Simply put, Sales needs to be involved and onboard with what Marketing is doing, and Marketing needs to understand the pitches, pains, and KPIs of the Sales team. Need more proof that these two teams need to work together? Below, discover the most convincing statistics on the subject Misalignment between sales and marketing costs B B companies or more of revenue loss annually HubSpot of buyers conduct their own research and contact sales reps over the phone or chat only when needed.
Accenture of B B content created is never used. In many cases, this is because the topic is irrelevant to the buyer audience Content Marketing Institute Companies with strong sales and marketing alignment achieve a annual growth rate Aberdeen Organizations with tightly aligned sales and marketing functions enjoy higher customer retention rates Marketing Profs How can the HubSpot Sales Hub help your Inbound Marketing strategy? Now that you've seen the evidence behind why Sales and Marketing must be on the same page, how do you get Sales up to speed.
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